Tracking and Analytics

Without ecommerce events, GA4 shows traffic but not which campaigns make money. Here is what to track in WooCommerce and Shopify, and how to check it.

The Meta Pixel alone misses more and more conversions. Adding the Conversions API fills the gaps so your Facebook and Instagram ads learn properly.

GA4 is installed on most websites, but on many it counts the wrong things or nothing at all. Here are seven mistakes to check and how to fix them.