SEO or Search Engine Optimization, these terms are being rapidly used in almost every website to push their contents rank #1 in Google and other search engine’s search results. Digital Marketers are using various types of SEO (Search Engine Optimization) to rank their website at the top of Google’s search results. Previously, people were not aware or didn’t know the potentiality of being number one at Google. According to search result surveys, 97% of people do not go to Google’s second page of search results. Therefore, Google always tries to provide the most relevant search results on top of the first result page.
There are mainly three types of SEO in the world or to be precise the Digital Marketers of the world banking on. These are White Hat SEO, Black Hat SEO, and Gray Hat SEO. In the following, they are discussed with proper details to give you a brighter outlook with what we have to deal with to become top of Google’s search page. As everyone is trying to come at the top of Google’s search results, Google has created some strict guidelines for the digital marketers, which should not be violated else you have to deal with the consequences.
Black Hat SEO will help you to get if you would like to travel faster in the digital race. It always costs less because you’re taking shortcuts to the highest by going against Google’s SEO Guidelines. Most of the black hat SEO tactics are specifically called call at the rules as belongings you shouldn’t do. As such, they carry the danger that your website and/or content will rank lower, be banned from search results, or demoted subsequent time Google updates its ranking algorithm. (More thereon below.)
White Hat SEO:
The White Hat SEO techniques adhere to Google Webmaster Guidelines but usually take longer and price more to implement. White hat SEO carries minimal risk and tends to deliver lasting and compounding value of work overtime. Most reputable SEO and content marketing firms use white hat SEO tools and techniques to promote the business, products, and services of their clients.
Grey Hat SEO:
Grey Hat SEO techniques fall somewhere within the middle as these tactics aren’t explicitly called at Google’s Guidelines. Take caretaking this path because it isn’t safe to assume that simply because a selected technique isn’t labelled or mentioned as being deceptive and one which will get you into trouble, that it’ll shield you from demotion or penalty.
There is another type of SEO that exists, which is called Negative SEO. Negative SEO is the practice of implementing black or grey hat SEO techniques on someone else’s like a competitor’s website with the intent of causing harm. Harming your competitors makes room for you to maneuver up in search results. However, it kills your innocence and spirit of business.
On-Page SEO techniques:
On-Page SEO techniques allow you full control to manipulate and tweak your own webpages to become top of Google’s search results. This type of SEO falls under the White Hat methods, and you can do it while developing the website itself.
a. Meta Tag, Meta Description, Alt Attributes:
The meta tags, meta description, and alt attributes are a crucial part of the on-page SEO. The meta tags mainly comprise of the essential secondary keywords within the content. The meta tags allow Google to read the content of a webpage in a better way. It also lets the program know the context of the content that’s been posted online.
Whereas the meta descriptions refer to the text that’s displayed alongside the title on the program result pages. The meta description may be a crucial SEO element because it determines to a greater extent if the internet user will click on your website’s link or not.
If you publish your blogs through WordPress, you want to make it a rule to incorporate your primary keyword within the alt text of the pictures. The screen readers for the blind or low vision users use the “alt text” to read out what’s within the image. Thus, it must be noted that within the absence of alt attributes, the reader may ignore the image or grind to a halt there.
b. Image SEO:
Image SEO is different from optimizing the web site or the landing pages in specific. An optimized image will appear within the searches made for images on Google. When a user clicks on the link to travel to the first source of the image, the user is redirected to your website. An image should be optimized with alt tag and title tag. Thus, gaining your website traffic more genuinely. Images are very crucial components of any website; thus, they must be optimized more excellently.
c. Internal Linking:
The internal links are the links of the blogs previously published or on the landing pages of the website. The main thought behind interlinking is redirecting the users from one page to the opposite page of the website. This method is often counted as an effort to retain the user. It is one of the great types of SEO to implement.
d. Heading Tag or H-Tag:
Using the Heading tags, make sure that Google takes notes of the headings employed by you on the blog. Thus, the H-Tags or Header Tags must be wont to make your blog visible within the SERPs for those particular words. You can use six types of heading tags from H1 to H6 but H1 Tag is most important for SEO. It’s also suggested that you should use the secondary keywords and, therefore, the primary keywords within the sub-heads.
e. URL Structuring or URL Restructuring:
You must adjust the URL or Uniform Resource Locator consistent with the first keyword; doing so would make the visibility of your blog much higher levels. This works during a format that when a user makes an inquiry with a specific keyword if the URL or Uniform Resource Locator of your blog contains that keyword, the probability of Google showing your blog is sort of high.
Also, you want to make a deliberate plan to eliminate all the numbers from the URL or Uniform Resource Locator, which may appear automatically. The URL structure should be readable and separated by category. Any incorrigible words or sentences in URL have a negative effect on SEO.
The above URL is an SEO friendly URL structure.
f. WordPress SEO by Yoast Plug-in:
After you’re through with writing your blog, it’s suggested that you should ask the SEO Yoast provided by WordPress to enhance the general quality of the blog. The SEO Yoast presents you with the key elements that assist you in optimizing your blog, such it appears at an essential position within the program result page.
We briefly mentioned keywords, but they’re the powerhouse of SEO. Without them, the types of SEO wouldn’t exist, so it’s essential to form sure you understand what they’re before you are doing anything. You’ll think that you simply can pick whichever keywords you would like to and optimize your site to reflect these keywords. But this is often not the case for just about all kinds of SEO. You’ll get to do extensive keyword research before you even believe optimization. Your ideal keywords are going to be relevant to your brand, have high monthly search volume and low competition. It is often difficult to seek out that sweet spot so if you’re unsure where to start out, let one among our SEO specialists know within the comments on this page.
h. Design and Usability of the Web Pages and Website:
Believe it or not, the planning of your website can contribute to your overall SEO. If there are flaws within the design or the usability this will confuse visitors. Which could cause bounces? And bounces are bad for all kinds of SEO. They send a sign to Google that the content could also be irrelevant or not in line with the keyword that the user searched. In short, confirm your website is professionally designed, which it’s easy for users to seek out precisely what they’re trying to find. It is one of the great types of SEO to implement, but many do not even bother to make their website more user-friendly.
Now, let us discuss the other half, also known as Off-Page SEO. Off-Page SEO is done mostly to promote your website and web pages without changing or tweaking any of the contents of the existing web pages. In the following, they are described with proper detailing.
Link development may be a divisive topic in SEO circles. It’s the subject most talked and written about in program optimization blogs. SEO backlinks are arguably the foremost vital component of any SEO campaign. They will be time-consuming and expensive to urge. So, there are many services that supply inexpensive options. Unfortunately, the lower cost also translates into inferiority. The inferiority of incoming links can actually be detrimental. So, it’s essential to remain faraway from such offerings. If you encounter a monthly SEO campaign offering, which is merely $500 and includes link work, it’s going to mean that the links are going to be of inferiority. This is often not to say that you simply can’t get link-work for $500 per month. But it won’t be for an outsized volume of links.
Good quality link development work focuses on quality instead of quantity. A well-researched and relevant, a useful quality link is worth repeatedly quite many free directory submissions. It is one of the great types of SEO to implement.
The fundamentals of link building are supported by good quality and valuable content. If there’s no good content on your site to which individuals can link, it’ll be complicated to convince them to try to so.
Social Media Sharing:
If you think that it’s okay to publish a blog and not share it on your social media handles or other connectivity apps that inform people what you are up to. A number of your friends might anticipate investing time in your work.
Again you don’t skill many of us the post may reach through your social media handle. And if the post appears relevant to them, there’s a good higher possibility that they’ll share it on their profile or the connectivity apps they use in their daily routine. It is one of the great types of SEO to implement.
c. Blog Commenting:
As you would possibly have noticed on Facebook, YouTube, and other social media platforms the posts that are been commented upon automatically appear within the news feed. Same as that, the case with search engines, the blogs, or the posts that receive engagement within the sort of sharing and commenting.
d. Forum Answering (Such as Quora, Yahoo! Answers, etc.):
Your potential consumer would put up questions every now then. Putting up questions signifies just one thing that your audience is curious about what they’re reading.
So, there’s a reasonable chance that if you answer their questions, you’d be ready to maximize their interest and crack a purchase alongside building engagement, which is very crucial to your online existence.
e. Press Release:
Press release submission refers to writing about new events, products or services of the corporation and submitting it to PR sites. It’s an off-page SEO strategy that helps popularize your events, products, or services online to enhance the SEO of your site. SEO is organic thanks to rank higher within the search engines.
Now, let us discuss Technical SEO
Schema or Schema markup maybe thanks to ‘describe’ your content to look engines during a way they will know it. This is often done by adding pieces of code to your HTML that consists of pre-defined tags (semantic vocabulary) that search engines understand.
Types of schema:
In recent times, Google only supports the following types of Schemas. It is one of the great types of SEO to implement.
Employer Aggregate Rating
Sitelinks Search Box
How to implement a schema on a website?
Now that you simply are convinced about the importance of structured data for SEO purposes let’s see how you’ll use it on your website.
Before stepping into the implementation part, you would like to understand which structured data types to use.
Some everyday use cases are:
Blog: If you’ve got a blog, you’ll use the webpage schema to offer Google information about your website, logo, name, etc. and also the article schema for your articles and blog posts.
Ecommerce: For eCommerce websites, you’ll also use the product schema, which incorporates details about your product, price, name, reviews, etc.
Local Business: Local businesses can make use of local business schema also because of the website schema.
A web widget maybe a website or web application that is embedded as a component of a number website but which is substantially independent of the host page, having limited or no interaction with the host. An internet widget commonly provides users of the host page access to resources from another internet site, content that the host page could also be prevented from accessing itself by the browser’s same-origin policy or the content provider’s CORS policy. That content includes advertising (Google’s AdSense), sponsored external links (Taboola), user comments (Disqus), social media buttons (Twitter, Facebook), news (USA Today), and weather (AccuWeather). Some web widgets, though, function user-selectable customizations of the host page itself (My Yahoo!). It is one of the great types of SEO to implement.
Website Speed does matter in SEO. The Ideal Website Load Time – 2 to five seconds. However, each second beyond 2 seconds leads to more excellent bounce rates. 40% of polled internet users report abandoning a site if it takes longer than 3 seconds to load. Moreover, 47% of users expect desktop sites to load in 2 seconds or less.
What is local SEO?
Local SEO is one of the kinds of SEO that will be challenging to execute. However, there are a bunch of tactics you’ll cash in to extend your local rankings. This is often an area pack. Google shows local options near you once you look for a product or service. Differently to spice up your local SEO rankings is to urge listed online everywhere you’ll. You’ll use sites like Yext to urge your business listed across the online. Imagine having your product in one brick and mortar store. Now imagine having your product in 100 brick and mortar stores. This provides your product and brand more visibility and, therefore, the opportunity for you to form more sales. Listing your business on multiple sites is analogous.
use of local schema:
In theory, almost any business can enjoy Schema markup to realize traction and a competitive edge up the SERPs. In local SEO, schema markup generates SERP display data that are specific to individual businesses that appear as entities across the SERPs.
Google my business listing:
Google My Business is essential for Local SEO because it enables your business listing to seem in local search results for queries specific to your products or services. Even broad queries with large search volumes display local leads to the three-pack, and this is often something small business owners can capitalize on. It is one of the great types of SEO to implement.
collecting review from a customer:
Collecting customer feedback shows you value their opinions. By asking your clients for feedback, you communicate that their opinion is vital to you. You involve them in shaping your business so that they feel more attached to your company. Taking note of their voice helps you create more robust relations with them.
Use of NAP ( name, address and phone number)
NAP ( name, address, and phone number) is critical for businesses wishing to rank well within the local organic SEO search results because search engines like Google take the info under consideration when determining which companies to point out for geo-targeted searches.
SEO or Search Engine Optimization is a vast subject. In this subject, we have tried to cover most of the angles and various types of SEO.