Schema Markup is nothing but a standard vocabulary tool that is used to assist search engines in understanding what a particular content is about and reflect their potential in search engine result pages.
Similarly, Rich Snippets are nothing but SERP features that are derived when a webpage is marked with the help of standard data like with Schema Markup or by the websites taking advantage of this data.
The Schema Markup, Schema.org was created and founded by Microsoft, Yandex, Google, and Yahoo; however, today, it is used by over 10 million websites to help mark up their web pages. Thus this effort is now taken up and led by an open community procedure.
Thus one of the most noteworthy advantages of using Schema Markup is the Rich Snippets. This is because they help drive more traffic on the websites and thus increase engagement.
What is its importance? Schema Markup is helpful as it powers up the rich snippets that help to generate more clickthrough rates than any normal search results, thus making you get more traffic. Many research and studies have shown that there has been a dramatic increase in traffic post the Schema Markup usage. These studies have been led by individuals like Alan Bleiweiss, Google, and Rakuten.
Thus adding Schema Markup is highly beneficial as it helps the search engines get the ability to understand information and thus helps connect with the product for best results.
Furthermore, the usage of Schema Markup also makes the website eligible for Voice Search Results like Siri, Google Assistant, Alexa, etc., thus increasing its scope.
Ways of adding to your website the Schema Markup
The Schema Markup can be added to your website in four ways that include ensuring the rank math’s Schema module is enabled, selecting for your website the default schema type, adding the Schema to pages and posts, and ensure to earn SERP star ratings.
IF you are using WordPress, which is said to be one of the best content management systems, when you install and activate Rank Math, the Schema Module is activated. After which, you must ensure that the rank module is enabled by going to the Rank Math Dashboard and enabling it.
To select the default scheme type to be used for your website, you need to go to Rank Math and then select Tiles and Meta. From there, you can select the preferred scheme type as per your needs.
In the next step, you need to add the Schema to the pages and posts that you make. To do that, you need to select the type of page or posts from the options and then fill up the needed fields. To do that, you need to click on the SEO score shown by the Rank Math of the post, then navigate to the Schema tab, and then choose the schema type.
One can create their advanced custom schema or even use an Article Schema that can be used for articles. Furthermore, multiple schema types to a post or page can also be added using the built-in schema generator.
The last step is to earn Star Ratings in the SERPs. Earlier, adding standalone Schema was possible to earn star ratings; however, now, this needed to be combined with four different types of schema types available in Rank Math.
How to add Schema to a Non-WordPress Website?
Installing WordPress on a local basis and then using Rank Math to help generate custom Schema can be one of the easiest ways to add Schema Markup. After this, you can copy the code from the code validation tab and then add it to the HTML.
Ways to use Schema with the help of Competition?
This does not essentially mean copying the Competition but aware of the Competition and having a customer-obsessed mentality. Thus Rank math can be used to check how the competitors’ search results appear and whether they are getting rich snippets or not. It can also be checked as if what kind of Schema Markup is being used by the Competition. SERP Analysis can also be conducted as it helps to ascertain if the content one is creating caters to the search results and needs of the people.
How to create a reusable Custom Schema Template?
This can be done with the help of Rank Math which helps to automatically import Schema Code and then turn them into fields that can be edited. To do this, first, open the specific page and copy the page’s HTML code and paste it on Scheme Generator, then edit the field to use them on a custom basis.
Does Validating Schema work?
Certain small discrepancies’ may lead to the Schema not working, and thus, previewing them from the Code Validation tab at Rank Math is important.
Having a Schema Markup does not always guarantee Rich Snippets
This is because even if one adds the code to their website, the final decision is made by Google’s Algorithm if the page is worthy or not. Since Google supports some types of structured data, it is complicated to ascertain. Furthermore, sometimes the structured data may also not meet the quality standards, thus not giving a rich snippet. Thus one should use original content, provide up-to-date data and condemn illegal activities to better the snippets.
Ways to track the performance of a website’s Schema Markup
The performance of your Schema Markup can be measured by using Google Search Console’s Enhancements section, Performance on Search Result, and then navigating the Search Appearance tab.
How to build automated and advanced Schema Builders
This can be done with the help of Rank Math PRO that helps to create, save and reuse one’s custom template. There are other advantages of using Rank Math PRO that include setting up Display Rules, pair Custom Variables, and also add Schema automatically.
FAQs of Schema Markup
Way to add Sitelinks Schema?
Since Google decides whether to enable site links on websites, there is no structured data markup that can be used. However, with the help of Rank Math, one can add necessary site links so that it appears in the search box.
Why doesn’t a result always show a Rich Result?
Having a good Schema Markup does not always guarantee rich results. It has also been accepted by Google that even if correctly structured data is used, there is no guarantee that the search will appear in results. These occurrences can be increased by making the markup better.
What Schema can be used as Primary?
The Primary Schema should be chosen after some thought on the needs of the search. This can be chosen to be something that embodies the article or post and something that helps fulfill the needs and generate traffic.
Does adding Schema Markup require any guidelines?
Yes, a certain amount of guidelines needs to be followed while adding schema markup. This is done to make the search results more structured.
Can multiple schema types be used in a post?
Yes, it can be used with the use of the Rank Math WordPress SEO plugin.